The Perils of Car-Based Advertising

Written by Christopher Null on May 30th, 2013

It’s not unusual to almost get run off the road while driving in San Francisco. What is unusual is to almost get run off the road by a car with an advertising wrap on it. Even more unusual was what I spotted on the side of the heavily-tinted car, its driver clearly yelling at me to get out of his way: A vehicle wrap for babysitting service urbansitter.

Now that’s a little interesting. I’m sure no one from urbansitter was behind the wheel, nor was the driver likely one of the service’s babysitters… and yet, I’m still a little put off. Would I trust my children to a company that employs reckless drivers to carry its advertising message? As a parent of two, I’m suddenly not sure how I feel about the company’s brand based on this one, isolated incident.

Just a cautionary tale should your business find itself considering vehicle wraps to carry its marketing message. In the case of urbansitter, which has to get across how extremely safe its service is, maybe it’s better to stick with promotional pencils.

Then again… I definitely saw your ad!

Update 6/4/2013 – Urbansitter and the company that provides its car ad services, AdverCar, have both followed up with me and taken great pains to address this situation. I’m really impressed by their response.

 

Copy Hard Disks in Windows for Free

Written by Christopher Null on April 22nd, 2013

I use Clonezilla regularly to clone disks, but if I can mount both disks in Windows, why deal with the command line? Macrium Reflect does the job, with a few points and clicks, for free. Perfect for if you have, say, two USB drives you want to copy more reliably than drag-and-dropping from within Windows Explorer. (Hint: It never works!)

 

This Is The Worst Press Release I Have Ever Received

Written by Christopher Null on April 5th, 2013

IN CASE YOU MISSED IT: KELLIE PICKLER MAKES SPECIAL ANNOUNCEMENT ON THE ELLEN DEGENERES SHOW

Monday night’s Dancing With The Stars episode will feature Pickler and dance partner, Derek Hough, performing to a very special song

NASHVILLE, Tenn. (April 5, 2013)- Country music’s Kellie Pickler announced today on The Ellen DeGeneres Show that she and her dance partner, Derek Hough, will dance to a very special song on Monday night’s Dancing With The Stars. In honor of the show’s theme of the week, “Most Memorable Year,” Pickler chose to dance to one from 2011— the year she married her husband, Nashville songwriter, Kyle Jacobs.

Pickler and Hough will dance the rumba to “Say I Do,” a romantic ballad written by Jacobs for Pickler shortly before their wedding day – and to top it off, Jacobs will perform the song in person on the show Monday night with the help of the Dancing With The Stars house band.

“It’s going to be an 100 percent emotional moment, and I’m just hoping I can keep it together,” Jacobs says. “Kellie’s doing so well on the show, and she’s having so much fun. The fact that she’s dancing to this song, our song, means so very much to both of us… it honors the love that we have so much.”

When asked how Jacobs feels about his wife dancing with Hough each week, Pickler sweetly told Ellen, “My husband knows he’s always going to get the last dance.”

Tune in to Dancing With The Stars on ABC on Monday at 8 p.m. EDT / 7 CDT to watch.

Stay tuned to kelliepickler.com for updates on tour dates and new music, and follow her on Twitter @kelliepickler.

 

A Double-Whammy of Movie News

Written by Christopher Null on March 30th, 2013

Have you checked out Film Racket yet? You should, because it’s awesome. Everything I learned from 20 years of talking about the movies is distilled into this new website, which just launched this week.

Have you read Five Stars! How to Become a Film Critic, the World’s Greatest Job? Oh, you have? Well maybe you should check it out again. The 2005 book is updated and reissued with new material in this revamped 2013 Second Edition. Check it out now in paperback or ebook format.

 

 

The New Math

Written by Christopher Null on March 14th, 2013

According to a letter from a KitchenAid warranty provider, this company suggests I pay $517 for a 5-year warranty on a 10-year-old mixer that now costs $340 new.

Who’s with me?

 

Topics of Conversation During My Comcast Telephone Call

Written by Christopher Null on March 2nd, 2013

(in rough order)

My job.
My children.
The Comcast rep’s children.
Where I live.
Texting.
Children having cell phones.
Laptops.
Wireless routers.
Google Glass.
Whether mobile technology is causing us to disassociate from society.
Windows 8.
My Comcast service request.

 

Fixing an Unreadable Smart Card?

Written by Christopher Null on February 8th, 2013

Anyone have any tips on fixing unreadable smart cards with chips like those seen below? I’ve got $45 stuck on this parking card and nowhere to go with it because it gives a “card error” message every time I try to use it…

smart card

 

How to Update HootSuite Icons/Thumbnails/Avatars

Written by Christopher Null on January 30th, 2013

It’s been bugging me that my HootSuite profile icons have been old or, worse, blank. Finally figured out how to update them… courtesy of the HootSuite help desk:

To update the icons for your social networks, you should click on your Profile icon in the top left corner of your dashboard. From there, simply click on the ‘gear’ icon next to the social network you want to update, then select “Sync avatar.”

 

How to Restore Items (Including Calendar Entries) Deleted by Outlook Auto-Archive

Written by Christopher Null on January 14th, 2013

I spent 20 minutes trying to figure this out today. Nothing online is very complete.

Outlook 2007 (other versions act similarly), by default when you install it, auto-archives your email every 14 days. This includes deleting many calendar entries older than 6 months, which makes using Outlook for archival purposes almost impossible.

If you forgot to turn auto-archive off, here’s what to do to get that stuff back.

In the left hand “Mail Folders” pane, find the Archive Folders text. Right-click and select “Close Archive Folders.”

Now, go to Tools > Options > Other > AutoArchive. If it’s not on, turn it on for a moment. You’ll see a button next to “Move old items to:” and below that a location string, such as: C:\Users\admin\AppData\Local\Microsoft\Outlook\archive.pst. COPY this string with CTRL-C. Close this window after turning AutoArchive back off.

Next, back in the main screen, click File > Import and Export. Select “Import from another program or file.” Click Next. Select Personal Folder File (.pst), click Next. Now paste the string from the previous step into the “File to import” box. Click Next and use defaults for the remaining prompts. After a few minutes of work, all your mail and calendar items will be back where you expect them to be.

 

Lance Armstrong + Oprah: Here’s How It’ll Go Down

Written by Christopher Null on January 12th, 2013

Here’s a digest so you don’t actually have to watch the Lance Armstrong shame-fest.

Gosh Oprah, it feels so good to finally admit to the doping. Living with this shame for years has really been impossible. I’ve let my fans down. I’ve let America down. But mostly I’ve let myself down. I take responsibility, but you have to understand the pressure they put on you in professional sports to do this. I never had a choice.

I want to put all that behind me now, though, and I would love to find a way to educate people so no one else has to go through what I did. I want to do this for the children of America. So I’m announcing today that I’m going to start a new foundation dedicated to educating kids about doping. I want to make sure this never happens again! (applause sign)

What’s next for you, Lance?

I’m going to write a book and tell all the details. Maybe a talk show, we’ll see how that goes. I’m really excited about the future. Don’t do drugs, kids.

Gosh Lance, this is all so honest and brave of you. You’re welcome back into society. Now take a seat next to Hugh Grant!

 

iPad Storage Made Easy

Written by Christopher Null on January 10th, 2013

ipad stand - napkin holderI hit on this idea after watching our iPads fall over on the kitchen counter for the thousandth time, where we (attempt) to store them vertically against the wall, but which I have always had to prop up with a bottle of wine lest the slide across the counter. My brainstorm: A paper napkin holder. This $12 job from Amazon is solid metal (so heavy enough to not tip over), compact (to take up minimal space), and looks pretty stylish. Two iPads (both with cases) fit in it side by side perfectly.

Lifehacker has a similar idea using an ugly Ikea napkin holder and a MacBook.

 

Best Spammer “Name” Ever

Written by Christopher Null on January 2nd, 2013

“Lazarus Nielsen”

 

Top 10 Movies of 2012

Written by Christopher Null on December 28th, 2012

By popular demand, here are my picks for the year.

1. Argo
2. Promised Land
3. Compliance
4. Safety Not Guaranteed
5. Flight
6. Jiro Dreams of Sushi
7. This Is 40
8. The Queen of Versailles
9. Cloud Atlas
10. Arbitrage

 

Now That’s an Error Message!

Written by Christopher Null on December 6th, 2012

badass error

 

Better Even Than a Tazer

Written by Christopher Null on December 2nd, 2012

Best question from Cub Scout visit to Presidio Park Police Station today: “Do you have a morning star?”

Also popular were questions about swords, machine guns, bazookas, and flamethrowers.

 

Stuff People Give Out at Food Drives

Written by Christopher Null on November 17th, 2012

Spent several hours going door to door with my son’s Cub Scout pack this morning collecting canned goods for the San Francisco Food Bank. Among the items received for donation:

  • A jar of “Goober Grape” PB&J combo
  • A bottle of Trader Joe’s Thai curry sauce
  • Multiple 12-packs of Coca-Cola
  • Bag of dried lentils from a bulk bin
  • Jelly (expired)
  • A frozen “Claim Jumper” apple pie
  • Individual snack packets of Annie’s organic Bunny Grahams
  • Boxes of frozen stuffing (thawed, rank, very expired)
  • A canned ham (these still exist!)
 

Why “New York Times Bestseller” Means Nothing

Written by Christopher Null on November 5th, 2012

What does it take to get on the New York Times Best Seller list? A lot of money, that’s all. Here’s how publishers looking to cash in on those golden words do it. The secret: “bulk sales” — where a few bookstores receive massive orders driven by a small number of buyers. The NYT now reveals the reporting of bulk orders in the footnotes of its listings.

In related news, it’s true: Nothing is sacred.

 

Quick Tip: Speed Up Firefox Data Entry

Written by Christopher Null on October 18th, 2012

I work pretty much all day in Firefox and big text fields in WordPress. Some strange bug between the two causes performance to bog down, especially when (oddly) deleting text.

Finally I’ve found what looks like a solution.

In Firefox, click Tools > Options.

Under the Advanced section, click the General tab. Uncheck the box next to “Use hardware acceleration when available.”

Reboot and be happy.

 

Should You “Sleep On It”?

Written by Christopher Null on October 13th, 2012

Yes, if it’s a tough problem…

Previous research has shown that performance on problem solving improves over a period of sleep, as compared with wakefulness. However, these studies have not determined whether sleep is beneficial for problem solving or whether sleep merely mitigates against interference due to an interruption to solution attempts … We conclude that sleep facilitates problem solving, most likely via spreading activation, but this has its primary effect for harder problems.

If none of that makes sense, try reading the research tomorrow.

 

Columbine at 13

Written by Christopher Null on October 9th, 2012

Everything you remember about Columbine is wrong. A new book out reminds of what really went down. One interesting tidbit from this page:

Myth #5. There were no warning signs that could have prevented the Columbine massacre.

Truth: Other parents had complained about Eric Harris, multiple times. Both Eric and Dylan had been arrested before. Thirteen months before the shooting, investigators discovered evidence that Eric was building pipe bombs. Dozens of pages of obscene threats on the internet were also documented. The sheriff’s department covered up the initial evidence that signaled the threat.