Want Your Wallet Back, Bub?

Written by Christopher Null on October 13th, 2009

Carry a baby photo.

As the psychologists soon discovered, the sight of a smiling baby is enough to warm nearly any heart: only one in 10 of the strangers who retrieved such wallets neglected to return them. In contrast, the second-most successful image, the puppy, boasted only a 53 percent return rate. When the wallet included no photograph, it stood only a one in seven chance of being returned to the owner.


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